Pocket Hits Rebrand

A new look for a flagship product, and entry into a new market

All Watershed branding system Creating the Watershed brand Nearby: All the best local shops, all together Watershed brand campaign Lyft Brand Phase 3 (2016-2017) Watershed marketing site Pocket Premium Prezenz AR Pocket Branding Pocket Hits Rebrand Lyft Brand Phase 2 (2015-2016) Lyft Brand Phase 1 (2013-2014) Google Immersive Design & Lens Branding Personal Projects Lyft Product Design 2018

Watershed branding system Creating the Watershed brand Nearby: All the best local shops, all together Watershed brand campaign Lyft Brand Phase 3 (2016-2017) Watershed marketing site Pocket Premium Prezenz AR Pocket Branding Pocket Hits Rebrand Lyft Brand Phase 2 (2015-2016) Lyft Brand Phase 1 (2013-2014) Google Immersive Design & Lens Branding Personal Projects Lyft Product Design 2018