My pride, my joy, my obsession of two years: the Watershed marketing website. From a 5 page site with a basic blog, it evolved into a fully customized cms driven site with a library of modules allowing us to build fancy pages with animations and variable layouts in a single day.
All about the little details, even in the quick product updates and announcements. Always about the repeatable, systematic, and rapidly executed - but also always beautiful.
While being the Head of Brand Design, I still managed to be very, very involved with the code base…so much ownership. Which is great when you have a team, but during the large swaths of time when there was no developer on our team and I was fielding all bugs in addition to designing and directing the design of all the pages…less fun. But definitely interesting! I was happy to be dragged into the world of NEXT.js, Vercel and Sanity
Over the course of the 2.5 years working on the site, I had the immense privilege of working with:
Freelance designers: Amanda Buzzard, Jacqueline Lau, Jessica Viscius, Lachlan Campbell. Freelance animators: Elizabeth Tae and Mark Teater. Freelance llustrator: Jaedoo Lee. Developers: Lachlan Campbell, Alex Carpenter, Rachel Binx, Mark Teater, Tinloof.
