At the end of 2014, we were excited to welcome the experience and expertise of Creative Director Jesse McMillan, fresh from Virgin America. I was able to work with him to do the first brand refresh - starting from a sizzle reel (see below) that guided many of the graphic elements that would be used going forward, and continuing with a new edition of our brand guidelines featuring fresh colors and new type treatment of our existing font. I was later able to express this in marketing landing pages, ads, explainers, packaging, email templates, training videos, and icon sets.
I designed and cut this direction “Sizzle” reel to convey the spirit and direction of our new branding.
Check out the next evolution: Lyft phase 3 (2016-2017).