Calcium75
Visual Communication
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Lyft Branding Phase 2

At the end of 2014, we were excited to welcome the experience and expertise of Creative Director Jesse McMillan, fresh from Virgin America.  I was able to work with him to do the first brand refresh - starting from a sizzle reel that guided many of the graphic elements that would be used going forward, and continuing with a new edition of our brand guidelines featuring fresh colors and new type treatment of our existing font.  I was later able to express this in marketing landing pages, ads, explainers, packaging, email templates, training videos, and icon sets.

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