Calcium75
Visual Communication
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Lyft Branding Phase 1

The year is 2013. Side Car is one of our major competitors and almost no one outside of San Francisco has heard of ride-sharing, much less "Your Friend with a Car".  We are the crunchy, friendly, human, driver-loving ones in minty green with the pink mustache.  I reveled in hand drawn type and humanistic illustration.  As the second visual communications hire after the brilliant intern turned logo designer (hi Harrison!), I was able to craft many a fundamental element including email templates, our explainer, lyft.com, training videos, shwag, ads, and numerous graphic identities for video promotions. It was the wild west and absolutely everything was up for grabs. We were all kraft paper, texture, and love.

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